If you have been looking for the latest HB Naturals review, then you've to the right place.

Today, we're going to discuss this particular company that one of your co-workers in the office or your cousin constantly talks about.

We're going to discuss the various products it offers, its so-called incentive plan, and how you can join HB Naturals as one of its independent consultants.

We're also going to cover the pros and cons of working for this company, and whether it is 100% legit or just another scam.

Let's begin!

HB Naturals Summary

Product: HB Naturals

Price to join: Free

Rating: 50/100

Do I recommend? No.

Summary: HB Naturals is a company owned by Ohio-based Green Organics, LLC. It offers full-spectrum hemp oil, superfoods, pet products, essential oils, and more. As expected, its business model is network marketing or MLM (though you can buy the products from its website at retail price).

In this review, we're going to find out the benefits and disadvantages of joining this company as a consultant, and whether it is a scam or completely legit.

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What Is HB Naturals?

HB Naturals (also known as Heart & Body Naturals) offers hemp oil, pet products, coffee, and other hemp-derived products. It also sells superfoods, biominerals, personal care products, and essential oils.

You purchase these products from HB Naturals' website, or if you know someone who works as an HB Naturals independent consultant, then you can order the products from them too.

Customers who take advantage of HB Naturals' auto-delivery option can save money through discounts and rebates. Loyal customers can also enjoy the HB Naturals' member rewards program thanks to the auto-delivery option.

You can simply become an HB Natural customer and purchase the products at retail prices. But if you're interested in supplementing your income, you can join HBNaturals as one of its independent distributors or consultants. Joining is 100% free, and unlike other companies, you don't need to pay for a membership, annual, or website fees.

So, what's in it for you?

Apart from retail sales, there are six ways you can earn commissions and bonuses. There's the Fast Start Bonus, the Star Bonus, and the bonuses and commissions you can earn when you build your team.

HB Naturals was founded by Paula Scarcella, Ben Scarcella, and Alexandria Brighton. Paula serves as its CEO, while Alexandria serves as HB Naturals' formulator. The business was established in 2016. Its headquarters is located in Morrow, Ohio. This is a subsidiary of Green Organics, LLC.

Is HB Naturals a Pyramid Scheme?

No, HB Naturals is not a pyramid scheme. This is a legit company that offers hemp-derived products, superfoods, coffee, personal care products, and even pet products.

Pyramid schemes usually have unreasonably high membership fees or initial investment. But the products its associates sell are of little value, so associates are forced to rely on recruiting others and profit from their joining fees to recoup their investment.

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Success is Rare at This Kind of Venture

But that doesn't mean you're on your way to becoming a multimillionaire when you sign up with HB Naturals or any MLM company. HB Naturals is a new company, so it doesn't have enough statistical data to make income projections yet.

But according to the company, consultants can earn anywhere between $500 and $2,000 per year. These figures are simply based on industry standards, and the income you're going to earn will largely depend on your sales skills and of course, prevailing market conditions.

What is HB Naturals' Compensation Plan?

Interested in becoming an HB Naturals distributor? Then check out the ways you can earn money with it.

50% Retail Customer Bonus

You can earn as much as 50% on the Commissionable Volume on retail orders placed on your mirror HB Naturals website. You don't need any personal purchase to qualify for this bonus. This bonus is paid instantly.

Fast Start Bonus

You can earn as much as 20% to 30% bonus on all wholesale orders placed by all team members in your downline that you have sponsored. The transactions should be within their first 90 days. This is also paid instantly.

Distributors can earn another 10% commission when you buy an HB Naturals Value Pack, as well as maintain 100 CV every month for auto-delivery. You can earn this bonus even without making a personal purchase.

STAR Bonus

Distributors can earn STAR bonuses each month when they have a 100 Personal Volume and have two first-generation members with 100 Personal Volume. Additional requirements include four second-generation members with 100 PV and eight third-generation members with 100 PV.


You can get up to $1 for every 50 Customer Volume orders made by your team members. It doesn't matter if it was you or your team members who enrolled them.


This is also known as Instant-Pay Money. Distributors can earn as much as 4 to 12% bonus if your right and left legs have 200 CVs each. Keep in mind that the bonus you will receive will also depend on your personal volume.

Binary Match Commissions

This is also known as Team Building Money. You can get as much as 50% check match of the commissions on executive consultants in your downline. This is up to seven generations deep.

Rank Advancement Bonus

This is guaranteed cash money that you can earn as you advance in rank.

HB Naturals Ranks (from lowest to highest)


Learn more about the HB Naturals compensation plan here.

How Much Does it Cost to Join HB Naturals?

Joining HB Naturals as a consultant is free, and you don't need to make a personal purchase to become a consultant. There is also no membership, annual, or website fees. All you need to do is pay for the products that you will purchase from HB Naturals.

But if you want to earn commissions or bonuses, then there are some requirements you need to fulfill. Check out HB Naturals' compensation plan to learn more.

What Products Does HB Naturals Offer?

HBNaturals has some of the most extensive product offerings in the industry. Whether your potential customers are looking for a bottle of hemp oil or some pet products, you will them here. Let's take a look at some of the products offered by HB Naturals.

Hemp Herbals

The products under the Hemp Herbals category include Elite, Entourage, and Everyday hemp oil. These are full-spectrum oils derived from organic hemp grown in Kentucky. These products are also infused with other essential oils, such as copaiba, frankincense, and peppermint.

Customers can also purchase hemp oil that is available in different flavors (mint, natural, spice) and units (500mg, 1000mg).

Rise Coffee

If you want a quick perk-me-up with more benefits, then check out the HB Naturals Rise Coffee. This is an instant coffee that is stored in sticks for added convenience. Available in 175mg, 750mg, and 1,500mg.

Pet Products

HB Naturals offers a wide selection of hemp oil products for pets. These include 4Paws hemp oil, HB Naturals Calm for Pets, HB Naturals Cold and Congestion, and HB Naturals Flea and Tick Repellent.

Other products available include HB Naturals Itch Relief for Animals, Pet Wellness, and Relief for Animals.


This category includes products such as HB Naturals Black Seed Extract, Mind Ayurvedic Brain Superfoods, Body Ayurvedic Cardio Superfoods, and Soul Ayurvedic pH Superfoods. Products under this category also include Nourish, Slimmer, and Vitalitea.


Products under this category include Chromium beStable, Iron beStrong, and Magnesium beCalm tinctures. It also includes Potassium beAlkaline, Silver beSafe, and Zine beSecure. You can also purchase Pain Magnesium Lotion and Sleep Magnesium Lotion.

Personal Care

Here you'll find Clean 3-in-1 Cleanser, Repair Fine Line Cream, Revive Facial Serum, and Hydrate AM/PM Moisturizer. It also includes Charcoal and Cacao Bar, Lavender, and Comfrey Bar, Patchouli Bar, and Rosemary Peppermint Bar. Other products you can purchase Sesso Dolce Cream and Sesso Dolce One-Time Use Vial.

Weight Loss

Products under this category include Slimmer, Vitalitea, and Chromium beStable.

EO Singles

These are essential oils you can purchase from HB Naturals. These include Black Spruce, Copaiba, Cypress, Eucalyptus, Frankincense, Lemon, Peppermint, and Pink Grapefruit. You can also find tea tree and ravistra variants here.

EO Blends

The products under this category include EO Blends Adult Wellness, Align, Breathe, Calm, and Dygest. You can also buy EO Blends Focus, HepaDetox, Kids Wellness, and Lavender Ice here. Other products include EO Blends Prosper, Protector, Still, Trauma Relief, Tri Remedy, and Calm for Pets.

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What I Like About HB Naturals

The wide selection of products available

There are a lot of products available for all you hemp oil fans out there, and even those who just want essential oils or dietary supplements. You can purchase different flavors and units of hemp oil here.

Want some hemp-based coffee, cleanser, cream, soap bar, or serum? Then you and your customers will love these products when you check out the HB Naturals' catalog.

You can also purchase essential oils and pet products in HB Naturals' website or through consultants.

Auto-delivery and member rewards program

Two of the member benefits HB Naturals offers include the auto-delivery and member rewards program.

Auto-delivery is optional. But if you and your customers love the products so much, then you can have it automatically delivered every month. According to HB Naturals, this allows you to save and earn money through the customer loyalty rebate program. Members will also receive a 5% discount and member rewards points out that customers and consultants can use to get a free product.

60-day money-back guarantee

Not all who purchase HB Naturals products will like it or find relief with hemp oil/CBD, so it's important that you or your customers can return the products and get a refund if you're not satisfied.

Free membership

Unlike other MLMs, prospective HB Naturals consultants don't need to pay exorbitant fees just to get a chance to sell the company's products. Registration is free, and you don't have to purchase products to be a consultant (although it wouldn't hurt if you can provide samples to your customers).

What I Don't Like About HB Naturals

Limited prospects

The popularity of CBD/hemp oil has skyrocketed over the years thanks to the discovery of its health benefits, especially among persons suffering from certain types of epilepsy.

But many people still do not believe in its touted benefits. Some think that hemp oil/CBD is nothing but a watered-down version of THC minus the therapeutic and intoxicating effects. Some think that this is just another fancy snake oil and some of its purported therapeutic effects have no basis at all.

If you're going to work as an HB Naturals consultant, keep in mind that you need to study the effects of these products so you can convince your customers of their benefits and hopefully make a sale.

Some of the products are expensive

One of the main drawbacks of artisan hemp oil sellers is that their products are more expensive compared to the ones you see on Amazon and other stores. HB Naturals 500mg hemp oil, for example, costs $63.15, while the 1000mg version costs $129.95. You can, however, find cheaper versions of these products on other websites.

The MLM aspect of the business

MLM is one of the easiest types of businesses to get into. You don't need to be a college graduate or have a lot of experience in sales to become an independent business owner. All you need is the willingness to promote the company's products and the persistence to go after customers and prospective team members.

But therein also lies its weakness. Many people join MLM companies thinking that this will be easy and that they'll be earning thousands of dollars in no time. Later on, they would discover later on that the products are so hard to sell and that recruiting team members is not an easy task in a world that is already of MLM.

Is HB Naturals a Scam?

No, HB Naturals is not a scam. This is a legit Ohio-based company that offers hemp oil, pet products, personal care products, superfoods, and essential oils. Customers can buy these products online or through their preferred HB Naturals consultants.

Its business model is MLM, and interested individuals can register as consultants to earn commissions and bonuses. But it pays to be realistic when it comes to this kind of venture. You need to keep in mind your previous experience in sales and your personality when it comes to this kind of business.

You can't expect to earn thousands of dollars right away if you don't have any previous experience in sales or you're the type of person who easily gets discouraged when rebuffed. Hemp oil/CBD can also be tough to sell because its efficacy in treating some conditions and diseases is still up for debate.

Is HB Naturals worth your time? Yes, but only if you have the guts and persistence to sell these types of products.

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Creator of The Affiliate Doctor. I earn a full time income online and love teaching people to do the same!

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