The Doctor's in!
Today we're going to talk about the One Funnel Away Challenge, a digital marketing training program created by Russell Brunson and his team.
Maybe you've come across this challenge on Facebook or Google and you're curious whether the One Funnel Away Challenge is nothing but a scam.
Well, read on because we're going to discuss everything about this training program, as well as whether it is a scam or not.
One Funnel Away Challenge Summary
Product: One Funnel Away Challenge
Price to join: $100 (plus shipping fee)
Do I recommend? No
Summary: The One Funnel Away Challenge is a new digital marketing training program created by Russell Brunson and his team. This is a unique and interactive training program that teaches students how to create an irresistible product and a message that sells.
But is success really One Funnel Away? Or is the One Funnel Away Challenge a scam?
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What is the One Funnel Away Challenge?
The One Funnel Away Challenge is a digital marketing training program created by Russell Brunson in partnership with Julie Stoian and Steve Larsen. They are long-time digital marketers and are part of the Clickfunnels team.
One Funnel Away or OFA is not just a simple training course in which you buy an ebook to read or watch a series of video training modules. This is actually an interactive "challenge" which needs your participation for the next 30 days (should you decide to buy the course). In this program, Brunson, Larsen, and Stoian will teach you how to create a sales funnel so you can easily sell your own products online.
You'll need to pay a fee to participate in this challenge. This covers the training materials, as well as the trainers' fees. An additional shipping fee will be collected from students who opt to purchase physical training materials instead of the digital ones.
So who is this training program/challenge for?
According to the One Funnel Away Challenge website, this program is ideal for people who are just getting started in digital marketing and are clueless about how to go from there. This was also created for new entrepreneurs who want their own online business, and even those who already have a business but can't seem to get a breakthrough.
But more importantly, the course was created for people who need a sales funnel but do not have an idea of how to start.
The Actual Training
Before the actual training begins, you'll have a pre-training program that will last for about a week. In this section, Brunson will address your personal beliefs, and train you on how you can achieve the right attitude and mindset to make you successful. This section also contains an overview of the One Funnel Away Challenge, so you can understand what the program is all about.
During the first week of training, you'll focus on how to create an offer that people can't resist and how to create a product (digital or otherwise) within a short period of time.
You'll learn more about "hooks and stories" in the second week of training. The OFA team will teach you how to craft a great story about your products, as well as how to tell a story that will hook your buyers. You're going to come up with an origin story, as well as test stories or hooks to see which one's effective.
You'll learn more about creating a profitable sales funnel during the third week. Brunson and his team will teach you how to generate leads, as well as set up your Clickfunnels Squeeze Page. You will also learn how to create a sales page, a one-time-offer page, and a members area.
The fourth week is focused on promotion and traffic. You'll learn about the three different types of traffic. The team will also discuss paid hooks and earned hooks.
Week 5 will focus on what will happen to your business in the next 30, 60, and 90 days. There will also be a funnel hack-a-thon. By the end of the 30-day challenge, you'll receive a customized t-shirt from One Funnel Away, as well as a One Comma Club certificate.
Who are the People Behind One Funnel Away Challenge?
The people behind the One Funnel Away Challenge are Russell Brunson, Julie Stoian, and Steve Larsen.
Brunson, a long-time internet marketer, lives in Boise, Idaho. According to his bio, he cut his teeth in the world of sales by selling potato gun DVDs. Apart from DVDs, he also sold books, t-shirts, software, and nutritional supplements. This stint was so successful he was able to win a Ferrari and generate 4.5 million leads in a matter of weeks.
In 2014, he created and co-founded Clickfunnels with his partner, Todd Dickerson. He also trains and creates software for the Two Comma Club, an exclusive club he created with millionaires.
Julie Stoian is the vice president of marketing and executive partner at Clickfunnels. She is also a digital marketing coach, blogger, and writer. She created the Funnel Gorgeous and Create Your Laptop Life brands.
Last but not least is Steve Larsen. According to his bio, he is an affiliate marketing coach and "master offer creator." He has worked closely with Brunson and was one of the people who developed the 2 Comma Club Coaching program. Like Brunson and Stoian, Larsen is also affiliated with Clickfunnels.
How Much Does the One Funnel Away Challenge Cost?
All of these — from the hardcover book to the daily coaching — cost $100.
According to the website, this is already a steal as the whole challenge's total value is set at $3,126. The 30-day video missions and the coaching sessions with Larsen and Stoian each has a value of $997. The OFA Challenge Kit is valued at $247, while the workbook is valued at $97.
The MP3 player is valued $297, while the hardcover book costs $97. Other bonuses have a combined value of $394.
And what about the shipping fee?
If you're going to buy both the physical and digital plan, then you'll need to shell out another $19.95 for the shipping fee. If you're located in Canada or elsewhere, you need to pay $29.95 for international shipping.
BUT if you want to purchase the digital plan only, then there's no need to add $19.95 for the shipping fee.
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What Products Does One Funnel Away Offer?
You'll get all these when you sign up with One Funnel Away.
OFA Challenge Customized Kit
According to the OFA website, this customized kit is valued at $247. It contains the 30 Days hardbound book, the One Funnel Away Challenge Workbook, an MP3 player, and the Two Comma Club Coaching book. (We're going to discuss these "bonuses" below.)
30-Day Video Missions by OFA's Creator, Russell Brunson
When you sign up for the One Funnel Away Challenge, you'll instantly get access to Russell Brunson's 30-day video missions.
In this video series, you'll learn about how to develop a good mindset, as well as different funneling strategies.
30-Day Coaching with Julie Stoian and Stephen Larsen
The One Funnel Away Challenge kit contains coaching sessions with Julie Stoian and Stephen Larsen. Stoian is currently Clickfunnels Vice President of Marketing.
Larsen is a prominent salesman. You'll participate in daily live group calls with Larsen where you can ask him questions when you run into roadblocks while doing the daily tasks.
An OFA Challenge Workbook (Physical Copy)
This is is a spiral bound workbook that you will receive in the mail along with other bonuses. This is a companion to the 30-day training sessions.
In this book, you'll take part in tasks so you can build your own funnel within 30 days. It contains a checklist of daily tasks, video training links, and a lot of space so you can set down your thoughts and ideas on paper. It also contains additional resource links.
30 Days Hardcover Book
This is a special hardcover book with a whopping 550 pages. It has 30 chapters and corresponding 30 action plans.
This book contains the answers to Brunson's question to his Two Comma Club members which was "what if you suddenly lose everything and need to start from scratch?"
OFA MP3 Player
If you're the type of person who learns more when you're listening to something, then this MP3 player will be a great tool.
It is preloaded with live One Funnel Away recordings. Just plug it into your laptop or your car stereo, and listen to the audio recordings while you clean the house or drive around the city during errands.
This MP3 player is loaded with audio recordings of Brunson's training sessions from the first day to the last. It also includes Larsen's recordings from the coaching calls. You'll get a total of 51 recordings which amounts to more than 40 hours of training sessions.
Other Bonuses Include:
* Unlimited Access to 30 Days Interviews
* Behind the Scenes of the Two Comma Club Interviews
What I Like About One Funnel Away Challenge
* It's not an ordinary training program
One Funnel Away Challenge is not an ordinary digital marketing training program. Yes, it has those video training modules and webinars/live calls with one of the members of the OFA team. But the kit also includes training materials, such as the handbook and the workbook, as well as an MP3 player.
We've reviewed a lot of training programs here, but OFA seems to be the only one which offers a choice between digital and physical copies of the training materials plus an MP3 player. The OFA team really went above and beyond with this one.
* You have the option to buy the digital version of the training materials or the physical copies
Students have the option to buy the digital copy of the training materials or the physical version if they choose.
If you're a person who loves reading on your laptop screen or you have a printer at home, you can choose the digital version of the training materials.
But if you're the type of person who wants to go old school because ebooks never really worked for you, then go ahead and buy the hard copies of the training materials. Keep in mind that you'll need to pay an extra fee for shipping though.
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What I Don't Like About One Funnel Away
* There's no assurance of success even if you follow OFA religiously
In the past, going to college was the surest path to upward social mobility. These days, however, having a degree is not an assurance of that you will achieve financial success or even have a job afterward.
It's the same with these digital marketing training programs. Generating leads, driving traffic to your website, and building a profitable business is not automatic even if you have read and watched digital marketing training programs until your eyes fall out.
You can craft a good origin story or watch as many Russell Brunson videos as you like or even read this colossal handbook from cover to cover, but if you have crappy products or you lack discipline or necessary skills or resources, then the OFA challenge will not be able to help you.
Is Funnel Away a Scam?
No, One Funnel Away is not a scam. Moreover, we have not found any elements of a pyramid or Ponzi schemes in this as it is just a training course.
But there is no assurance that you will be successful after taking the course. Everything will depend on the type of product you have and its quality. Your personality will also be a contributing factor to your success. And of course, a lot of luck.
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