100k Academy (also known as 100k Launch And Scale) is an ecommerce course from Charlie Brandt.

If you're here you're probably wondering if this course is a scam or not..

That's what this review will answer.

Below you'll find everything you need to know about this course including background information, price to join, course overview and more.

You'll know if 100k Academy is right for you by the time you're done reading.

Let's get into it!

100k Academy Summary

Creator: Charlie Brandt

Price to join: $797

Do I recommend? It depends (read summary)

   Overall rating: 3/5

Overall 100k Academy is a pretty well made course.

I like that it's taught over the shoulder and there's various traffic sources that are taught.

It's a little pricey and I'm not really a fan of the refund policy, though.

It requires you to jump through a lot of hoops to get your money back.

Better opportunity: My favorite ecommerce course is Ecom Elites. It has extremely high quality training and only costs between $197 to $297. To learn more, click below:

Who Is Charlie Brandt?

Charlie Brandt is the creator of 100k Academy and there's not a ton out there about him.

The only thing I could find was his Youtube channel which is doing pretty well and an unfinished website he created.

His Youtube channel is pretty typical of ecommerce personalities and he goes over various dropshipping topics:

There's some clickbait titles but overall Charlie seems more mature than a lot of other ecommerce gurus.

One last thing to note.. I can't really verify if Charlie is as successful as he says he is.

He could very well be.

But people lie on the internet all the time. A good rule of thumb is always be skeptical of income claims online unless they are 100% verifiable. 

100k Academy Course Overview

Overall this is a pretty thorough course and has 17 different modules.

Here's a breakdown of what you get in each one:

Module 1: The Intro

The first module is a typical introduction module.

Here you'll learn about 100k Academy and how it's structured.

You'll also take a look at Charlie's store and you'll get some mindset/prep training as well.

Module 2: Product Research

Module 2 is all about selecting your niche (market you want to sell in) and picking the right products for your store.

You'll get various research strategies and a look at tools to help you as well.

By the end of this module you should have a good idea of what makes a good niche and product.

Module 3: Over The Shoulder Store Set Up

Module 3 is about setting up your store.

You'll be learning how to create a store on Shopify which is the most popular dropshipping platform.

You'll be following Charlie as he creates a store and you'll be learning about which apps are most essential.

Module 4: Technical Setup

This section is about setting up your Merchant Center.

This will allow your products to show up in Google.

Module 5: Copy MY 10k Per Day Landing Page

This section is one of the longer modules in the training and you get 12 videos in total.

This is all about setting up your landing page for optimal conversions.

In module 5 you'll get the following:

  • A look at Charlie's landing page
  • How to build a landing page from scratch
  • Adding social proof
  • How to add a logo
  • Different color schemes
  • Mobile optimization
  • Speed optimizations

And more.

Module 6: Phase 1 - The 10k Launch

Module 6 is where you start to set up your ad accounts.

You'll get training on setting up your Google Ad and Google Shopping accounts.

Also, you'll learn about what a Facebook Pixel is and how you install it.

Module 7: The 10k Growth

This section is a combination of a bunch of different topics.

You'll get training on suppliers, optimizing search campaigns and advanced demographic tactics. 

Module 8 to 10: Google Shopping

Module 8 to 10 focus more on Google Shopping.

You'll learn how to use this platform to increase sales and you'll learn conversion tricks to get the most sales possible. 

Module 11 to 17: Facebook Ads

The last modules focus on Facebook Ads.

Here's what you'll learn in these modules:

  • Setting up your Facebook account and looking at Facebook policies
  • How to set up your audiences
  • How to create winning product videos
  • How to set up you ad campaign to make money
  • Creating thumbnails that attract visitors
  • How to optimize winning campaigns
  • When to kill a losing campaign
  • How to scale your campaigns

Want The Best Ecommerce Training?

I've reviewed all the best ecommerce courses. To see my top pick, click below:

Facebook Group And Future Updates

If you buy the course you get two bonuses - you get access to the private Facebook Group and all future updates.

The private Facebook group is pretty useful and you'll be able to connect with other students.

More importantly you'll be able to get any questions you have answered (if you're a beginner you should have a ton of questions).

Also, Charlie does livestreams in the Facebook group which can be helpful.

Additionally, you get updates to this course in the future.

This is the second version of the course so it does get updated.

Traffic Training Is Decent

Traffic is the most important aspect of your ecommerce business. Without mastering traffic you will never make money.

The training in this course is decent.. it's not the best but it's still pretty good.

It mainly focuses on Facebook, Google Ads and Google Shopping.

You can definitely make a full time living with these platforms and they are the most popular.

Facebook gets the most training in this course.

27 videos in total is pretty good.

Again, some courses have more but I think 100k Academy handles the topic well.

Price And Refund Policy

The price of this course is $797.

This is pricey but it's not the most. I've reviewed courses that were several thousands of dollars.

However, I've taken courses half as much that I think have better training.

As far as the refund policy goes there's a lot of strings attached.

The refund is 30 days and comes with the following requirements:

  • Have to view less than 60% of the course
  • How to follow all the launch criteria and product research criteria
  • Reached out to coaches for help

This isn't a very good refund policy.

100k Academy Pros And Cons


  • Good traffic training: It's not the best traffic training but it's solid. Plus it goes over all the most important traffic sources.
  • Over the shoulder training: I like that you actually get to look at winning stores and products. I've always found when I see something I learn it better.


  • Insufficient email marketing: Email marketing is really important in ecommerce. Some people think 30% of your sales should come from email. There's not enough training on this topic in 100k Academy.
  • Bad refund policy: Refund policies should have a ton of hoops to jump through.. either offer one or don't. Unfortunately, this course makes you jump through a ton of hoops to get your money back. 

Is 100k Academy A scam?

Definitely not.

This is a legitimate course and comes from a competent instructor.

The training is quality and it's a little pricey but not too terrible.

However, there's some issues.. mainly the lack of email training and the bad refund policy.

Here's A Better Opportunity

100k Academy isn't too bad but there's better out there.

If you want the very best ecommerce training you should check out Ecom Elites

Ecom Elites has high quality training, is taught by an ecommerce expert and is affordable.

It's by far my favorite course.

To learn more, click below:

Dominate Ecommerce!

Ecom Elites is the best ecommerce course out there. To read my full Ecom Elites review, click below:


Creator of The Affiliate Doctor. I earn a full time income online and love teaching people to do the same!

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