Project Verum: Ecom Foundations Review – Does Verum Ecom Deliver?

Who Is Verum Ecom?

Verum Ecom is the group behind Project Verum and the face is John Yoon.

Apparently this group started in 2019 after seeing most of the dropshipping content being put out by gurus on Youtube was complete trash (agree completely).

Verum Ecom is both a Youtube channel and a website.

I really, really like what these guys are doing with their content and Youtube channel.

There's not a ton of videos yet but what they put out is top quality. 

The video below about Facebook Ads and the value in this video is crazy:

It's clear Yoon knows what he's talking about and is successful with ecommerce and dropshipping.

Their website gives away a ton of great value as well. 

Here's a guide they created about starting dropshipping in 2020 - it's almost 10,000 words long and must have taken a pretty long time to put together. 

Lastly, I like the Verum Ecom doesn't try to sell the lifestyle. They mainly stick to training and don't show off their rented cars or have pictures of them getting on private planes or anything like that. 

Course Overview

Overall, Project Verum is a brisk course and has 12+ hours of content total.

I'm not someone who thinks short courses are bad, especially if it's concise and just gets to the point - that's what happens in Project Verum.

There's no fluff or unnecessary training. It could benefit from adding more training on different sources of traffic besides Facebook and Instagram, though.

Here's a breakdown of each section in the course:

Module 1 - Welcome

The introduction module is typical for these kinds of courses

You'll get a little training on mindset and get a bird's eye view of the course. You'll also get information about the Private Facebook group and affiliate program.

Module 2 - Product Selection

This section only has three videos and goes over how to pick the product you're going to dropship.

You get a video on free product research strategies and paid product research strategies.

Module 3 - Store Design And Set Up

This is the longest section in the course and it's basically broken up into two parts.

The first part is making your Shopify store look good and getting it presentable for your future customers. 

This includes setting up your store, connecting Oberlo, installing themes and stuff like that. 

Additionally, you get training on email marketing. The email marketing here is very extensive and actually more thorough than I was expecting.

Module 4 - Facebook Ads Theory And Mechanics

This module is just a primer on Facebook ads. You learn why Facebook ads are the best options, how it works, an overview of Facebook ads manager and more. 

Module 5 - Facebook Ads Strategy

Module 5 goes over the actual strategies used on Facebook. 

Additionally, you'll learn about scaling, retargeting, and other tips to make sure your ad campaigns are successful. 

Module 6 - Backend

This module is all about the backend of your Shopify store.

You'd think this section would be before Facebook ads but the people at Verum decided to put it after.

You'll get training on fulfilling orders, working with private suppliers, customer service and how to outsource work. 

Module 7 - Instagram Influencer Marketing

Lastly, you'll learn about Instagram and influencer marketing.

This training teaches you how to reach out to various Instagram accounts to promote your products.

Private Facebook Group

Like many dropshipping courses this one has a Private Facebook Group you can join.

This course is new so there's not going to be too many members as I'm writing this but the Verum Ecom people seem involved heavily in the group.

This is definitely a plus and being in groups like this is important. Whenever you have a question you'll be able to get answer.

You'll definitely get faster results because of this.