Thinking about purchasing Steve Chou's Profitable Online Store and want to know if it's a scam or legit program?

This review is for you.

Below you'll find everything you need to know about this course including background information, price to join, course overview and more.

You'll know if Profitable Online Store is right for you by the time you're done.

Let's get into it!

Profitable Store Online Summary

Creator: Steve Chou

Price to join: $1699 (payment plans available)

Business model: Ecommerce

Do I recommend? If you can afford it, then yes.

   Overall rating: 4/5

Profitable Online Store is a high quality training program from Steve Chou. It's definitely one of the better ecommerce programs out there.

The training is top notch, it's updated weekly and there's been some very big success stories.

However, the course is expensive. If you can comfortably afford it I'd definitely consider buying it.

But if $1699 is going to make or break you, I'd invest in other less expensive but still quality ecommerce training. 

Better opportunity: My favorite ecommerce course is Ecom Elites. It has extremely high quality training and only costs between $197 to $297. To learn more, click below:

Steve Chou - Scam Or Legit?

Steve Chou seems like a good guy.

At the very least he's a mature and reasonable person.

This may not sound like anything special but if you've been in the ecommerce world long enouh you know the type of personalities that exist.

There's many kids (18 to 22 year olds) that just sell lifestyles.

They rent lambos and rent apartments and really just flaunt how much they make.

A lot of these people just make money from course sales too.

Steve Chou is the opposite of this.

He's married, has kids, created a 7 figure store and blog and then launched a course.

If you want to watch Steve explain his story, click below:

Overall Steve is smart, talented and seems trustworthy.

He also runs a blog called if you want to check that out. 

Profitable Online Store Overview

You're not really going to find better training than this on ecommerce.

Steve is a pro and his training reflects that.

Overall, there's 15 modules along with some bonuses.

It's broken up into video training and PDF.

Here's a look at each module and what you learn:

Module 1: Find a Profitable Niche

A niche is just the market you're going to enter with your ecommerce store.

For example, Steve's niche is wedding handkerchiefs and he makes 7 figures with that store.

This module will teach you how to find a profitable niche and how to assess the competition.

Module 2: Sourcing Products

Module 2 is dedicated to helping you find cheap and legitimate places to get products from.

Here you'll learn about the following:

  • How the retail supply chain works
  • Buying wholesale
  • How to determine who is illegitimate and not worth buying from
  • Importing your products from overseas
  • Having Chinese factories develop your products for cheap

and more.

Module 3: Set Up Your Online Store

In this section you'll learn how to set up your website.

Usually people just recommend Shopify but Steve is a techie and offers different solutions.

He actually teaches you how to create a site for free using open source technology.

I'd still personally just use Shopify because it's so easy.

Module 4: How To Sell On Amazon

This isn't really a course on selling on Amazon or an Amazon FBA course but you do get some tips on selling on Amazon.

Amazon is the biggest ecommerce store in the world so it's definitely worth leveraging. 

In this section you'll learn how to sell on Amazon, how to write your listings for conversions, how to attract reviews for your products and more. 

Module 5: How To Create Sales Funnels

The process people go through when they buy is pretty universal. 

People use sales funnels to get customers to walk through tried and true steps to make a sale.

This module will teach you about sales funnels to increase conversions.

Module 6: Make Your Business Legal

This section explores the most boring and mind numbing part of starting a business.. legal paperwork.

In this section you'll learn about all the legal mumbo jumbo and licenses you need to start a business.

Module 7: Market Your Online Store For Free

This section details free marketing ideas like word of mouth and how to sell products to people that have already purchased.

Module 8: Email Marketing

Email marketing is an excellent way to earn money and is many internet marketer's favorite way to make money online.

In this section you'll learn how to set up an email autoresponder, build an email list and sell emails that make sales.

Module 9: Google Adwords And Google Shopping

Adwords (now known as Google Ads) and Google Shopping is the paid advertising platforms for Google.

Module 9 is dedicated to teaching you how to make sales with both.

Module 10: Facebook Advertising

Facebook tends to be the favorite advertising platform for people in the ecommerce world.

In module 10 you'll learn about the following:

  • How to launch a Facebook advertising campaign
  • How to retarget
  • How to figure out which ads are winners and which ads are losers
  • How to incorporate sales funnels into your Facebook advertising campaigns. 

Module 11: Facebook Messenger Marketing

Facebook Messenger is another good way to make sales.

This module teaches you how to build a list on messenger for free and how to leverage messenger.

Module 12: Optimize Your Store For Search Engines

Word of mouth isn't the only way to get free traffic - you can also get free traffic from search engines.

This is known as SEO.

In this section you'll learn how to master SEO and get free traffic from Google.

Module 13: Price Your Products For Maximum Profit

Pricing your products is very important. You price too high you won't make sales and if you price too low your profit margins will be too small.

In module 13 you'll learn the art of pricing your products for maximum sales.

Module 14: Advanced Website Optimization

Earlier you learned about setting up your store and this module is about making your website look special.

Here's what you learn:

  • Fundamentals of building a website
  • Optimizing call to actions for better conversions
  • How to use coupon codes for more sales
  • Optimizing your images
  • Tips to close sales

And more.

Module 15: Customer Service

In this module you'll learn how to deal with customer service and how to make sure you get good customer reviews from people (and more).

Want to see the best ecommerce course?

I've reviewed all the best ecommerce courses. To see my favorite (which is affordable), click below:

Course Is Constantly Updated

One thing I like is this course is updated on a weekly basis. When Steve learns or tries something new out he adds it to the course.

Because of this the course is always going up in price.

It started at $300 and has gotten all the way up to $1699.

30 Day Refund

The refund policy is excellent as well. 

You get 30 days to get your money back and it's pretty much no questions asked.

You don't have to jump through any hoops or anything like that.

However, discounted purchases are non-refundable and if you download all the modules they have a right to deny a refund (they don't want you stealing their content).

Profitable Online Store Pros And Cons

Here's what I like and dislike about this course:

  • Legit training: This training is really good. As far as ecommerce goes it's one of the best that you can find. You'll learn absolutely everything there is to know about ecommerce in this course. 
  • Steve Chou is legit: A lot of the people in the ecommerce world are fake it until your make it types. Not Steve, though. He's legit and has multiple 7 figures brands.
  • All traffic sources covered: Many courses make the mistake of just going over Facebook and leaving out other traffic sources. This course goes over all of them including Google and SEO.
  • Constantly updated: Lastly, this course is always evolving just like the ecommerce world in general. You'll always have access to the latest strategies because this course is always updating.
  • Expensive: The biggest downside is this course costs $1699 which is a big investment. There's plenty of high quality courses that cost 1/10th of that.
Is Profitable Online Store A Scam?

Absolutely not. 

This is a high quality course from a very competent instructor. You'll learn everything there is to know about creating a profitable ecommerce store in this course.

The only downside is the cost. 

Here's A Better Opportunity

I like Profitable Online Store a lot but there's better options out there.

My favorite ecommerce course is Ecom Elites

Ecom Elites teaches you how to build an ecommerce brand, has extremely high quality training and is taught by a 7 figure ecommerce instructor.

Plus it's affordable as well.

To learn more, click below:

Ecom Elites Is The Best Ecommerce Course

Ecom Elites is the best combination of high quality training and affordability for an ecommerce course. To learn more, read my review:


Creator of The Affiliate Doctor. I earn a full time income online and love teaching people to do the same!

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