Store Coach is an ecommerce website that offers a bunch of different services.

If you're here you're probably wondering if it's a scam or legit.

That's what this review will answer.

Below you'll find everything you need to know about Store Coach including background information, price of services, a look at what's offered and more.

You'll know if this opportunity is right for you by the time you're.

Let's get into!

Store Coach Summary

Creator: Hermansen brothers

Price to join: $9,995 + 20% of profits

Do I recommend? No.

   Overall rating: 3/5

Store coach offers a few different services. They have a free training and a very expensive partner program where they build your store.

Additionally, you can buy and sell your ecommerce store in their marketplace.

I personally wouldn't invest in the the partner program. Nearly $10,000 is way too much for what you're getting in return and you can easily do what they offer to do for much less.

Better opportunity: My favorite ecommerce course is Ecom Elites. It has extremely high quality training and only costs between $197 to $297. To learn more, click below:

What Is Store Coach?

Store Coach has had some changes over the last few years.

In the past they had a free training with premium upgrades. if you wanted to view the premium training it would cost you $49 per month.

However, starting in 2020 they no longer offer premium training.

Instead the training is free and they have an offer to partner with them that costs $9,995.

I'll get more into this in the next section.

Additionally, you can buy and sell ecommerce store on this platform as well.

The founders of this company are three brothers Dave, Kevin and Mike Hermansen. 

These guys seem very professional which is good to see.

Many ecommerce personalities are immature and young.. these guys are the opposite of that.

If you do invest in their services I'd expect a good experience.

Free Training

The free training in this course is well made.

One thing that's unique is they don't ask for your email before giving you the training.

Usually websites try to get your email first but that's not happening here.

The training covers the following topics:

  • Niche selection
  • Source products
  • Build your store
  • Start paid advertising
  • Get ranked in Google
  • Other traffic sources
  • Manage and scale 
  • Automate or cash out

The training is a mix of text, video and links to other guides.

It's actually pretty impressive for a free training and you could have a solid foundation with dropshipping just from going over it.

Partner With Coach Overview

The free training essentially is a pre-sell to the partner program.

The Partner program is very expensive and will cost you $9,995. Additionally, Store Coach is entitled to 20% of your store's profits.

Here's what you get with this service:

  • Provide you with different niches to select from with pros and cons of each
  • Will build your store (including logo, support pages, product pages)
  • Develop a unique marketing plan for your store
  • Launch your store and set up your advertisement
  • Maininging suport with you and keeping track of key store metrics

So the question is all of this worth $9,995 plus 20% of your stores profits? 

I personally don't think so.

Keep in mind you're going to be the one paying for the advertising as well. That cuts into your profit margins.

Having to pay an additional 20% to Store Coach will be a killer to your profits.

They're honestly not doing anything extra to deserve 20% of your profits. Maybe if they completely ran your ad campaigns but that's not happening.

Lastly, building your store is ULTRA easy with Shopify. It can basically be done in a day or two.

Under no circumstance do you need to pay to have it done for you.

Want The Best Ecommerce Training?

You don't need to pay thousands for someone to build your store. You can easily learn how to do it yourself. To see how, click below:

Buying And Selling Stores

The last service Store Coach provides is platform for buying and selling stores.

Right now there's 4 sites for sale that range from 100K asking price to $308K asking price:

You can list your website for free and Store Coach takes a percentage of the sale.

They don't list their service fee but other websites that I've used in the past were around 15%.

Store Coach claims to be one of the lowest costing listing sites in the business so I'd expect the number to be somewhere in that range.

Store Coach Pros And Cons


  • Well established brand: Store Coach has been around for a long time and have a good reputation. 
  • Good free training: The training is absolutely free and you don't need to even put in a email address. It's definitely worth checking out.


  • Partner program is overpriced: I would not pay the price to do the partner program. It's way to expensive and setting up your store is pretty easy. Even worst is the 20% profit fee Store Coach gets. This much of your profits isn't worth what they're doing for you.

Is Store Coach A Scam?

No, I don't think so.

Store Coach is an established company and they've been around for a while.. their free training is quality as well.

I just wouldn't invest in the partner program. It's just way too much and you're not getting anything spectacular in return.

Here's A Better Opportunity

Store Coach is overpriced in my opinion.

If you want top of the line ecommerce training that is very affordable, you should check out Ecom Elites.

This course has helped students make millions with dropshipping and is taught by an ecommerce master.

To learn more, click below:

Dominate Ecommerce!

Ecom Elites is by far the best ecommerce training. To read my full Ecom Elites review, click below:


Creator of The Affiliate Doctor. I earn a full time income online and love teaching people to do the same!

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