Ecom Insider is a training and mentorship program from Tanner Larsson.

If you're here you're probably wondering if Ecom Insider is worth it or if it's a scam.

That's what this review will answer.

Below you'll find everything you need to know about this opportunity including some background information, price to join, an overview of what you get and more.

You'll know if Ecom Insider is right for you by the time you're done reading.

Let's get into it!

Ecom Insider Summary

Creator: Tanner Larsson

Price to join: $804

Do I recommend? Not really,

   Overall rating: 3/5

Ecom Insider on the surface doesn't seem like a horrible deal. You get some benefits like coaching calls twice a month, a Shopify theme and other live training.

However, there's no refund policy which is a red flag to me.

You get sold on bi-weekly calls with Tanner and the Ecom Insider team. 

My guess is Tanner isn't ever really on these calls and the no refund policy protects them when customers see this.

You need to determine if you'd rather get a course with training upfront or get training fed to you over a year (which Ecom Insiders does).

I recommend skipping if you're a beginner.

Better opportunity: My favorite ecommerce course is Ecom Elites. It has extremely high quality training and only costs between $197 to $297. To learn more, click below:

Who Is Tanner Larsson?

Tanner Larsson is the man behind Ecom Insider.

He's the CEO of Build Grow Scale where you'll find Ecom Insider.

There's not too much out there about Tanner but he's apparently pretty successful and has been around for a while.

His belief is that sales funnels get better returns than stores which he talks about in this interview

There is a Build Grow Scale Youtube channel that has just under 10,000 subscribers.

Tanner also wrote a pretty popular book called Ecommerce Evolved which teaches people how to build and scale an ecommerce store. 

Here's a short little video on that project:

Overall Tanner seems like the real deal and has definitely helped people make money with ecommerce.

What Do You Get With Ecom Insider?

Ecom Insider isn't an ecommerce course and instead is training and mentorship.

Here's a breakdown of what you get with an Ecom Insider membership:

Bi-Weekly Live Coaching Calls

Two times a month you will get a call from Tanner and the Ecom Insider team to go over your store and your strategy.

I've been apart of a few programs like this one and you never really get to talk to the owners.

You'll most likely get calls and critiques from team members.

Do these people even have success with ecommerce? Who knows but I think Tanner would be too busy to talk to every member twice a week.

Weekly "Facebook Ads" Training

Instead of just getting training for Facebook you get weekly live training.

This is an interesting idea.

On one hand it's going to take you a long time to learn everything in Facebook because each week will handle a different aspect.

On the other hand you'll be able to ask questions as you're learning which is helpful.

I'd definitely make sure to have the basics of Facebook ads down before joining Ecom Insiders.

Weekly Tech Tuesday Calls

These calls just go over any technical issues you're having with ecommerce.

Monthly Copywriting And Persuasion Training

Once a month you'll get training on copywriting and persuasion.

This is basically just to improve your ability to write copy that makes people want to buy.

G.S.D Reports

G.S.D. stands for Get Shit Done and this is a report that gets mailed to you once a month.

It'll have ecommerce information and strategies.

Look Over My Shoulder Monthly Newsletter

This is a monthly newsletter of what Tanner is doing with his stores and what's currently working and not working.

Revenue Optimized Shopify Theme

The Shopify theme you get is customized and built for sales. Apparently $20,000 has been put into development for this theme.

Custom Shopify Apps

Along with a Shopify theme you will also receive a bunch of custom Shopify Apps that are designed to improve conversions.

Private Facebook Group

You will get access to a Private Facebook Group as well. Here you will be able to ask questions and get quick answers.

Free Admission to BGS Live Conferences

Anytime there is a Build Grow Scale conference in your area or one you want to attend you can attend for free.

Want to see the best ecommerce training?

I've reviewed all the top ecommerce courses. To see the best, click below:

Yearly Membership Fees

This course is not a one time fee and is instead a yearly membership.

The yearly fee is $804 and then you get access to everything I just explained inside Ecom Insider.

I'm not really sure what happens if you're using their theme and apps if your stop your membership after a year.

Keep in mind as well this is designed to last a year. 

So if you're expecting to get a bunch of training that's not exactly what's going to happen.

I definitely wouldn't recommend this for a beginner because of that.

If you're a beginner you should just get an ecommerce course that gives you training up front.

This Isn't For Beginners

If you already have a base understanding of ecommerce and are already having success Ecom Insider might be worth it.

The calls and live training could be beneficial in that case.

However, I wouldn't get this if you're a beginner.

There's not really training besides the monthly live trainings.

If you're a beginner you want a course that goes through every step.

Unless you do that the training will take too long if you're a beginner.

No Refunds

This is something that's a red flag to me.

Most ecommerce programs have some sort of refund policy. Some offer 30 days and others offer 7 days but there's usually something.

However, Ecom Insider has an explicit no refund policy.

Maybe it's because you get a theme and apps with your membership but it's still a red flag to me.

You should be able to get a refund if the coaching doesn't meet your expectations. 

Ecom Insider Pros And Cons


  • Tanner is successful: There's a lot of fake it until you make it types in the ecommerce world. Tanner is successful, though, and has been doing this for a long time.
  • Worth it if you're having success already: This is not an opportunity for beginners. But if you're already having success there's a chance this can help you make more money.


  • Beware the mentoring: One of the biggest selling points is the calls twice a week. I doubt you actually get access to Tanner and you're more than likely just going to get calls from a random person.  
  • Not for beginners: This is not a beginner opportunity. If you're new to ecommerce look elsewhere. 
  • No refund policy: So what happens if you're expecting to talk to Tanner twice a month and that's not actually what you get? Well you're stuck because there's no refunds.

Is Ecom Insider A Scam?

Definitely not.

Tanner Larsson is a legitimate ecommerce expert and has been in the business for a long time. 

He's created 7 figure brands and has helped other people do the same. 

I just think you should be already having success if you want to join Ecom Insider. That's the only way I see you getting actual benefits here.

Here's A Better Opportunity

Ecom Insiders isn't too bad but it's pricey and there's no refunds.

If you're looking for high quality ecommerce training that won't break the bank, check out Ecom Elites.

Ecom Elites has the best ecommerce training, is taught by a 7 figure ecommerce expert and is affordable.

To learn more, click below:

Want The Best Ecommerce Training?

I've reviewed all the best ecommerce courses out there. To see my top choice, click below:


Creator of The Affiliate Doctor. I earn a full time income online and love teaching people to do the same!

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