Blue Sky Amazon is an Amazon FBA Course (it's two courses called Product University and Amazon Navigator) from Sophie Howard.

If you're here you're probably wondering if this course is a scam or not.

That's what this review will answer.

Below you'll find everything you need to know about this course including background information, price to join, course overview and more.

By the time you're done you'll know if Blue Sky Amazon is right for you.

Let's get into it!

Blue Sky Amazon Summary

Creator: Sophie Howard

Price to join: $3,495?

Do I recommend? It depends.

   Overall rating: 3.5/5

Blue Sky Amazon is an Amazon FBA course and it's actually a well made course.

If you're dead set on doing Amazon FBA this course can work.

However, it's very expensive and Amazon FBA is a costly business model.

There's ways to sell products online for much cheaper.

Better opportunity: My favorite ecommerce course is Ecom Elites. It has extremely high quality training and only costs between $197 to $297. To learn more, click below:

I'm Not A Fan Of Amazon FBA

The business model Blue Sky Amazon teaches is Amazon FBA.

FBA stands for Fulfilled By Amazon and is when you send products to an Amazon warehouse.. Amazon then handles shipping and customer service for a fee.

Of all the online business models, Amazon FBA is probably the most difficult and most expensive.

It involves buying products which will cost you thousands of dollars.

Also, your profits margins will be thin. Every product you sell will have a good amount of competition and Amazon takes a portion of each sale.

Because of this you won't be making a lot of money per sale.

You have to negotiate with suppliers and keep products in stock.

One person compared running an Amazon FBA to running a restaurant. I don't know if you know any restaurant owners but it's a stressful job. 

You can actually sell products online WITHOUT buying products and WITHOUT using Amazon.

Click here to learn more about this business model.

Who Is Sophie Howard

Sophie Howard is the creator of this course and is from New Zealand.. she's been doing Amazon FBA since 2014.

There's a lot of people in the make money online world who are fakers but Sophie doesn't fall into this category.

It's pretty easy to verify that she's made good money doing Amazon FBA.

She's one of the more well known Amazon FBA'ers out there and she's written books on the topic.

According to Sophie she has built multiple 7 figure brands.

What Is Blue Sky Amazon?

Blue Sky Amazon is the training course Sophie made to explain Amazon FBA.

It's broken up into two courses, Product University and Amazon Navigator. 

Product University is broken up into 6 moules and Amazon Navigator has 8 modules.

In all there's 35 hours of training.

Product University Overview

We're going to look at the content of Product University first.

Here's a breakdown of each module:

Module 1: Foundation

The first module is a standard introduction module.

You'll learn about the course, who exactly is Sophie Howard and what she's accomplished, mindset training and developing your plan.

In total there's over 5 hours of training.

Module 2: Product Selection Strategy

In module 2 you learn about how to choose a product to sell.

There's various strategies and Sophie recommends finding products that sell for a long time instead of constantly finding trending products.

You get 5 and half hours of training in this course.

Module 3: Basic Of Sales Funnels

The third module goes over sales funnels.

The process people go through when buying a product is pretty standard and you can maximize sales with a sales funnel.. which walks them through the sales process.

The sales funnel you'll be using is called Clickfunnels which is a really popular and well known funnel builder

You get 5 and 16 minutes of training in this section.

Module 4: Virtual Assistant

Virtual assistants can really make life easier.

They handle small tasks that take up a lot of time. This way you free up time for yourself so you can focus on other areas of your business or just so you can work less.

The great thing is virtual assistants can be hired for quite cheap because you can hire them from all over the world. 

This module teaches you how to hire these people and explaining what tasks they should be doing.

Module 5: Behind The Scenes - Selling On Amazon. 

This module is broken up into two parts.

The first is Sophie explaining her experiences with Amazon and the pros and cons of using Amazon.

The second section goes over the nuts and bolts of creating your Amazon FBA business.

This includes creating an Amazon Sellers Account and getting the right kind of licenses set up. 

Module 6: Forgotten Product Sourcing Places

This is a short section.

Product sourcing is a research method to find new products to sell.

Here you'll learn 8 different resources to use to find products that you can sell. 

Want To Sell Products Online?

I've reviewed all the courses that teach selling products online. To see my favorite course, click below:

Amazon Navigator

Amazon Navigator has more modules but less training.

Here's a breakdown of what you get in this course:

Module 1: Introduction

The first module is just another introduction video.

Here Sophie offers encouraging words and details some hurdles you'll face on your path to profit. 

Module 2: Branding

Branding is an often missed topic in Amazon FBA courses.

Here you'll learn how to make more sales through the power of branding and have your products positioned well in their niche.

Module 3: Finding Products That Sell For The Long Term

In Product University you learned that Sophie Howard likes products that sell over long term - not trendy products.

This module builds on that.

You'll learn how to find suppliers of these kind of products from all over the world including in America, India and Asia. 

Module 4: Are Your Listings Pristine

This module teaches you about copywriting and making sure your listing is made for conversions.

You'll learn how to do keyword research, creating titles, how to write product summaries and more.

Module 5: Don't Get Samples Order The Entire Shipment

This is a very short module and only has 19 minutes of training.

The main training here revolves around:

  • Shipping
  • Samples
  • Labeling

Most of the training is problems you'll face with shipping.

Module 6: Promoting The Shit Out Of Your Product

This is another short section.

The main promotion strategy taught here is using coupons.

Module 7: Maintaining Your Account

This section is about general upkeep.

You need to understand product margins, write business reports, and things like that.

Module 8: Scaling Beyond Amazon And Hiring VA's

There was a module about this topic in Product University. 

This is just another module on the topic and making sure you get this topic correct.

This Course Is Pricey

Amazon FBA courses are always pretty expensive.

Like I mentioned earlier Amazon FBA is complicated so it's natural that these courses tend to cost more.

HOWEVER, this course is still pricey compared to other ones.

$3495 is a pretty large amount of money.

Keep in mind you are not guaranteed to make money. In fact, most people who try online businesses fail.. by a pretty large margin.

Every dollar you spend on training the less you'll have to invest in your business.

Also, I couldn't find a refund policy either.

A good rule of thumb is to just assume there isn't one if you can't find one.

Blue Sky Amazon Pros And Cons

Here's what I like and dislike about this course:

  • Good course: Overall, Blue Sky Amazon is a good course and teaches Amazon FBA well. A lot of people believe it's the best Amazon FBA course.
  • Sophie Howard is legit: There's a lot of scammers in the make money online world.. a lot. But Sophie Howard is legitimate and she's one of the more well known Amazon sellers. 
  • Very expensive course: There's a lot of courses that teach making money online.. Amazon FBA courses tend to be the most expensive. Even though this is true Blue Sky Amazon is still very expensive compared to the rest.
  • Hard business model: Amazon FBA is the highest risk and most expensive of all the internet marketing business models. There's many other ways to make money online that are WAY less expensive and less riskier.
Is Blue Sky Amazon A Scam?

Definitely not.

In fact, this is one of the better Amazon FBA courses out there and there's definitely success stories from students who take the training.

I'm just not a big fan of FBA.

You can lose a lot of money with this business model and it's just stressful.

Here's A Better Opportunity

Blue Sky Amazon is a good course but there's better out there.

If you want to learn how to sell products online without spending a lot of money, check out Ecom Elites

Ecom Elites teaches you ecommerce without selling on Amazon and without actually buying products beforehand. Plus it's much more affordable.

It's better business model.

To learn more, click below:

Want To Sell Online?

Ecom Elites is by far the best ecommerce course. To read my full review, click below:


Creator of The Affiliate Doctor. I earn a full time income online and love teaching people to do the same!

  • Please don’t waste money, this course is not worth the money, it doesn’t tell you all the money you will need to have to start up a Amazon business. The coaches will never answer a direct question and it a pure waste of money. Use the 4000 to start your business and look on the internet. It gives more information than that class.

  • Stay away from this company it’s very expensive and they will not refund you your money if you ask for it. I regret spent 4 thousand dollars with a program that doesn’t work. An addition the owner is not in the US. I requested a refund before the 7 days period untilI now I never get it.

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