Ecommerce Business Blueprint is the newest course from Tanner Larsson over at Build Grow Scale.

If you're here you're probably wondering if this course is a scam or not.

That's what this review will answer..

Below you'll find everything you need to know about Ecommerce Business Blueprint including background information, price to join, course overview and more.

You'll know if this program is right for you by the time you're done reading.

Let's get into it!

Ecommerce Business Blueprint Summary

Creator: Tanner Larsson

Price to join: $497 (for now)

Do I recommend? Read Summary

   Overall rating: 3.5/5

Tanner Larsson is a legitimate ecommerce expert and Ecommerce Business Blueprint is a quality ecommerce course.

According to the sales page this program is $497 right now which isn't a terrible price.

However, it states after 200 students join it's going up to $2500.

This is course is NOT worth $2500. So if it does ever actually go up to that price don't buy.

Better opportunity: My favorite ecommerce course is Ecom Elites. It has extremely high quality training and only costs between $197 to $297. To learn more, click below:

Who is Tanner Larsson?

Tanner Larsson is the creator of Ecommerce Business Blueprint and this is the second time I've reviewed one of his programs.

The first one is called Ecom Insider

Ecom Insider is a little different than Ecommerce Business Blueprint.. Ecom Insider is more mentoring and coaching.

Plus it has yearly membership fees.

Ecommerce Blueprint is a structured course and doesn't come with coaching calls.

As for Tanner Larsson there's not too much out there about him.

He has a Youtube channel that he doesn't upload much to.

His main project seems to be Build Grow Scale which he describes as "sustainable eCommerce education."

I have no clue how much Tanner has made from ecommerce but it seems like he does quite well. 

He's not an immature kid like so many other ecommerce personalities out there.

For instance, he has a service where he works with ecommerce stores that are pushing 8 figures in revenue and spending over 5 figures per month in ads.

This shows he's the real deal and not a faker.

Will The Price Actually Go Up?

According to the sales page this program is only accepting 200 people at the current price which is an 80% discount.

They're calling these first 200 spots "scholarship opportunities" and because of Covid they're giving a discount to people who act early.

They also supposedly want to get a bunch of success stories before moving the price up.

So.. is this true?

Is Ecommerce Business Blueprint really going to raise the price of this course?

I have no clue.

But I have reviewed literally HUNDREDS of ecommerce courses and hundreds of other make money online courses.

Many courses use this kind of strategy to get people to buy.

It's called "creating a sense of urgency."

Seeing the price is going to go from $497 to $2500 creates A LOT of urgency to buy now.

So maybe the price will go up, maybe it won't.

If it does go up to $2500 I wouldn't buy.. there's plenty of affordable alternatives that are just as good. 

Ecommerce Business Blueprint Overview

Ecommerce Business Blueprint is a pretty standard ecommerce course.

It goes over the different business models in ecommerce and all the other steps you need to launch/maintain a profitable ecommerce store.

It's broken up into 14 modules

Here's a look at what you get with this program:

Module 1 - Getting Started

The first module is just an introduction module and you'll see what's in store for you here.

Module 2 - Ecom Business Basics

The second module is dedicated to the basics of ecommerce. You'll learn everything you need to know to have a good understanding what ecommerce is and how to run a profitable store.

Module 3 - Niche Selection

A niche is just the market you're going to sell products in. You'll see which niches are profitable and which to avoid.

Module 4 - What To Sell

Module 4 is dedicated to picking products for your store. You'll learn which products are good to sell and which aren't.

Module 5 - Dropshipping

Module 5 goes over the dropshipping business model. Dropshipping is when you work with suppliers and they handle the shipping.

You don't actually have to buy products and instead just focus on the traffic.

Module 6 - Print Of Demand

Print on demand is another ecommerce module that is similar to dropshipping.

The difference is you customize products like coffee mugs, shirts, pillows and other things like that.. then sell it to your niche.

Module 7 - Private Label

Private Label is a lot like dropshipping but you personally brand the products.

So a supplier makes the product and sells it to various people. You give it a name and stuff like that.

Module 8 - Shopify Store Build

Module 8 teaches you how to build your Shopify Store. The platform you're going to be using is Shopify.

This is the most popular ecommerce platform to build a store on.

Module 9 - SEO Best Practices

SEO is search engine optimization. This is the art of having your product pages show up in Google.. which will get you free traffic.

This module will teach you how to do this.

Module 10 - Copywriting Course

Copywriting is how you write your product titles and product descriptions. This can help a lot with conversions.

Module 10 goes over copywriting tips so you get the most sales possible.

Module 11 - Branding

Branding is an important aspect to building an ecommerce store. You can get repeat buyers for completely free if you brand correctly.

Module 11 will teach you everything you need to know about branding. 

Module 12 - Revenue Optimization

Revenue optimization is the art of getting the most money possible from your sales.

This includes pricing, marketing strategies and more.

Module 13 - Email Marketing

Email marketing is a powerful way to generate sales and some people believe up to 30% of your sales should come from email marketing.

You'll learn everything you need to know about email marketing in this module. 

Module 14 - Traffic Generation

Traffic is the most important aspect of your ecommerce business. Module 14 is dedicated to generating traffic. 

Want The Best Ecommerce Training?

I've reviewed all the most well known ecommerce courses.. to see the very best, click below:


There's various bonuses you get if you decide to purchase this course.

Here's a look at each one:

7 Day Quick Start Course

This is meant to supplement the main part of the training and is much shorter.

It covers key topics to running an ecommerce store including:

  • Niche selection
  • Simple store setup
  • Find hot selling products
  • Adding products to your store
  • Email marketing
  • Facebook audience research
  • Facebook Ads setup and launch 
  • Fulfilling orders

Shopify Theme

If you buy this course you also get the Build Grow Scale Shopify theme. 

The sales page claims this theme is worth $20,000 and that's absolutely NOT true.. 

There's so many high converting Shopify themes out there.

I promise you you're not getting a $20,000 theme for free.

Private Facebook Community

The last bonus is access to a private Facebook community. This is a pretty standard bonus for most ecommerce courses.

Here you'll be able to ask questions and get answers from admins and other course members.

Ecommerce Business Blueprint FAQ'S

1) Is this course worth $497?

I do think this course is worth $497. The training is quality and you get access to the community which has plenty of rewards as well.

However, this price apparently isn't going to stay this low and is a temporary 80% discount. 

I don't think this course is work $2500.

That's way more than I would recommend paying for an ecommerce course because there's so much competition. 

2) Is Tanner Larsson legit?

There's not too much out there about Tanner and I really can't verify how much he makes.

Having said that I do think he's very successful and a more than competent ecommerce expert. 

3) How long is the course?

The course is broken up into 14 modules and you get a 7 day shorter course as well.

If you're new to ecommerce it will probably take you a couple weeks to get through all the training and implement everything. 

4) What does this course teach?

Ecommerce Business Blueprint teaches ecommerce.

It looks at various ecommerce business models, though. You get information on dropshipping, print on demand and private label.

You'll also learn other aspects of creating an ecommerce business including store setup, traffic generation and more. 

5) Are there any testimonials?

This is a new course and there's not any testimonials for this course. The point of the discount is to get some success stories.

However, there's other testimonials on the Build Grow Scale website.

They seem like authentic testimonials as well.

6) How do you pay for the course?

The only option is to pay with a credit card or debit card.

I didn't see an option to pay with Paypal. 

7) Is there a refund policy?

This is probably the biggest negative for this course.. there's no refund policy.

I personally don't like recommended programs without a refund policy. If you're unsatisfied you should be able to get your money back.

8) Does the course get updated?

No clue!

9) How much money can I make?

Ecommerce is a very lucrative business model and some people make serious money.

Some people even make 8 figures a year.

How much you make depends on your niche, the products you sell and your ability to stick with it.

I think a full time income is reasonable to strive for.

10) How much do I need to get started with ecommerce?

You don't have to buy products with ecommerce and setting up your store will only cost a minimal amount a month.

The big cost will be from running ads. You'll likely need $1000 to make sure you don't run out of money.

11) Are there any alternatives? 

There's a lot of different ecommerce courses out there. Some are well made and others are complete scams.

You can find my favorite ecommerce course here.

Ecommerce Business Blueprint Pros And Cons

Here's what I like and dislike about this course:

  • Quality training: This course is pretty well made. You'll learn about various ecommerce business models and you'll get training on every other aspect of running an ecommerce store.
  • Good price (for now): $497 isn't a bad price and there's plenty of courses that are much more. 
  • No refunds: I couldn't find a refund policy and Tanner's other programs have an explicit no refunds policy. I really don't like this. 
  • Price may go up: At $497 this course is priced fairly. However, the sales page says it's going to jump up to $2500.. that's WAY too much.
Is Ecommerce Business Blueprint A Scam?

Definitely not.

This is a good course and the price is fair (as long as it doesn't go up).

Not having a refund policy is a red flag but it's not the biggest deal in the world.

You can have success from taking this course.

Here's A Better Opportunity

Ecommerce Business Blueprint isn't a bad course but there's better out there.

If you want the very best ecommerce training I would check out Ecom Elites.

Ecom Elites has high quality training, is taught by an ecommerce expert and is very affordable.

To learn more, click below:

Dominate Ecommerce!

Ecom Elites is the best ecommerce training.. to read my full review, click below:


Creator of The Affiliate Doctor. I earn a full time income online and love teaching people to do the same!

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