The Coaches University is a training program that comes from Lucas Rubix.

It's pricey and if you're here you're probably wondering if it's a scam or not.

You'll get the answer to that in this review.

Below you'll find everything you need to know about this course including a look at who Lucas is, how much it will cost, overview of what you get and more.

You'll know if The Coaches University is right for you by the time you're done.

Let's get into it!

The Coaches University Summary

Creator: Lucas Rubix

Price to join: $7499

Do I recommend? Not really

   Overall rating: 3/5

There's a lot of courses that will teach you how to be an online coach and most are very expensive.. so it's not surprising that this one costs so much.

I personally just don't like the online coaching business model.

You really need to be an expert to be an online coach and you have to deliver for your clients.

It's a lot of work and it's pricey to get started with.

There's much easier and affordable ways to make money online.

Better opportunity: If you're interested in building an online business in a legit and affordable way, click below:

Who Is Lucas Rubix?

There's not too much out there about Lucas that doesn't come straight from him.. it's always good to be skeptical of the claims internet marketers make.

Besides being the creator of The Coaches University Lucas runs a Youtube channel and has what he claims is a top 10 marketing podcast.

His Youtube channel hasn't gained much traction and only has 4k subscribers.

Lucas has made his money teaching other people how to be coaches.. so he's a coaches coach.

If I had to guess Lucas has made quite a bit of money doing this because he charges so much.

What Business Model Does This Course Teach?

The Coaches University stays true to its name and teaches you how to be a coach in your chosen field.

Being an online coach is legitimate in the sense it can make you money.

The problem I have with this business model is there's so many phonies and frauds in the industry.

There's not many times I'd ever hire an online course because I know the type of people who become online coaches.

Many aren't even successful in what they're coaching.

Additionally, it's a lot of work to get clients and this is not a business model for introverts or timid people.

You'll need to run ads, do sales calls and actually coach clients to their desired outcome.

When someone is paying thousands they expect you to deliver.

I personally like making money in laid back ways where I don't need to do sales calls or anything like that.

If that sounds better to you, click below:

#1 recommended training program

The Coaches University Overview

The Coaches University is a hybrid program.. you get both training and group coaching.

Here's a look at everything you get:

Creating On Offer

In this section you'll learn which niche you should coach in and how to create your offer.

This includes using your personal experience to develop your story.

Coming Up With A Price

Figuring out what to price your services can be a little difficult.. in this module you'll learn how to price your coaching offer perfectly.

Drive Traffic 

Traffic is the life blood of every online business.. you can have the perfect offer and price it perfectly but if you can't get people to your offer you'll never make money.

This section will teach you how to drive traffic to your offer.

Non-Sleazy Sales

People don't like to be sold things in a sleazy way and most people can tell if you're being honest or not.

In this section you'll learn how to sell without coming off as a salesman.

Grow Your Email List

Some people believe email marketing is the single most important aspect of making money online.

You'll learn how to grow your email list so you have the biggest chance at making money possible.


Copywriting is the ability to create sales copy that makes people want to buy.

This includes writing catchy headlines, creating call to actions and writing in a way that converts.

You'll learn how to do that in this section.

Content Creation

Content is a great way to get free customers.. you can blog, post on social media and more.

You'll learn how to create a content marketing strategy that will maximize your organic traffic here.

Mindset Training

Lucas seems to be big on mindset training and keeping your vibrations high.

In this section you'll get his tips on creating a millionaire mindset.

Weekly Live Coaching Calls

Twice a week there's group coaching in the members area.

Tuesday's calls focus on mindset while Wednesday calls focus more on sales and marketing.

Want To Create An Online Business?

I've reviewed all the top courses that teach this.. to see my favorite, click below:

What Is The Stay Until You Get Paid Guarantee?

One of the main pitches of the course is you get complete access to everything until you make $10,000.

I find this to be a little weird, though.

Basically it's promising you access to support and the weekly coaching calls until your get to that amount of money.

However, there's a lifetime membership area access guarantee as well.

So it's not like you can ever be kicked out of the program and you're not just paying for a limited time.

Once you hit $10,000 Lucas claims you can then go through the advanced training or join the Inner Circle group.

I have on clue if this will cost you more money.

Anyway, the $10,000 guarantee kind of just seems like a gimmick and doesn't come with much added value.

The Coaches University FAQs

1) Is The Coaches University worth $7499?

That's a big cost to learn how to make money online.

However, coaching courses typically are very expensive and there's courses 1 on 1 training programs that cost $100,000+.

You're getting training and group coaching here.

It's a lot but if you're absolutely dead set on being an online coach it could be worth it.

I would just recommend looking at other programs and business models if you're just looking to make money online.

2) Is Lucas Rubix legit?

I believe so.

He has more than just The Coaches University too.. he also has a popular marketing podcast as well.

It would be hard to fake that much success.

3) What will I learn in this program?

This is a program for anyone that wants to be an online coach.

This isn't the easiest way to make money online but it is a legitimate one.

Just make sure you're up for the job before jumping in.. this isn't a business model where you can be successful if you're lazy.

You'll need to hustle up business, make sales calls, coach your clients and deliver results.

4) Is there a refund policy?

There's a refund policy but it's not a good one.. you only get 7 days to get your money back and you need to do quite a bit to get a refund.

You'll need to do all the work in the first module and join one of the group coaching calls.

5) Are there any alternatives?

Yes, there's many courses that will teach you how to make money online.

To see my favorite training program, click below:

#1 recommended training program

The Coaches University Pros And Cons

  • Solid program: You get a lot in this course... you get 30 hours of training, weekly live training, support and more.
  • Lucas is successful: Lucas isn't a fake guru or coach. He runs many successful businesses and is pretty well known in the coaching world.
  • Expensive: Coaching courses are usually expensive but not all courses that teach making money online are. 
  • Bad refund policy: 7 days is not enough to get your money back.. especially when you have to jump through hoops as well. 
  • Tough business model: Some people will thrive as an online coach but you have to be a go getter. If you're looking for a laid back way to make money this isn't it.
Is The Coaches University A Scam?

No, I don't think so.

This is a legitimate course that teaches a legitimate way to make money money..

It's just an expensive course and coaching is a hard way to earn a living.

Here's A Better Opportunity

I'd pass on The Coaches University unless you really want to be an online coach.

There's many ways to make money online that I consider much easier than being an online coach.

You can also make just as much as well with these other business models.

I've reviewed hundreds of these courses that teach creating online businesses.. 

To see my favorite training program, click below:


Creator of The Affiliate Doctor. I earn a full time income online and love teaching people to do the same!

  • Thanks for reviewing our program you’ve never taken (and highjacking our search volume to drive traffic to your program). I get it, you’re playing the game, and give you nothing but love for the human you are (even if your tactics here are a little morally questionable). Just wanted to let you know that the price you ‘review’ for The Coaches U is off and exaggerated (it’s not $7500).

    • I agree with you Lucas. Just remember. The critic risks nothing. You have a right to be upset as your tone suggests. Especially considering this guy isn’t offering a coaching program.

  • Hi Dylan, first Thank you for your review. I want to build an Online Coaching Business. Especially focus on all the tech stuff i need to know to run my Coaching business online.

    I would have loved, if you would give other Coaching Program. But seems to me you only linked to the Affiliate Program.

    Also i’m wondering if Lucas is right. Did you not even take the Program from Lucas but you are writing a review about it? How can this review be complete?

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