You've been reading blogs and watching YouTube videos about search engine optimization, PPC, and other related topics for a couple of years now. You want to offer SEO services and build your own digital marketing agency someday, but you don't know where to start.

You've probably chanced upon Ruan Marinho's The Underground Secrets virtual training program, and you're curious if this is the right program to jumpstart your SEO career.

Well, you've come to the right website because today, we're going to talk about and review Ruan Maurinho's The Underground Secrets.

We're going to discuss the course contents, how much it's going to cost, and whether this is just another scam or not.

Let's begin!

Ruan Marinho's The Underground Secrets Summary




Ruan Marinho's The Underground Secrets is an online training program designed for "freelancers who want to start a [digital marketing] agency." The content of the training program is the model used by Ruan Marinho's digital marketing agency,

The Underground Secrets contain several modules and bonuses. Here you'll find multiple training videos that you can access anytime, anywhere. Ruan himself will show you what SEO strategies are effective, and what strategies are unsafe and ineffective.

You'll learn about web design, pay-per-click, search engine optimization, and even how to build your first-ever digital marketing agency. Members will receive instructions on how to hire, train, and delegate your employees. You'll have digital marketing tools and resources at your disposal with The Underground Secrets.

Here are the contents of Ruan Marinho's Underground SEO Secrets.

Module 1: An Introduction to SEO

The first module contains seven videos where the basics of search engine optimization are discussed. You'll learn about the reasons why a website appears on the first page of the SERPs, choosing domains, and creating your "Google My Business" account. Ruan will also break down the difference between paid and organic traffic.

Module 2: Tools and Resources

In this section, Ruan discusses the different tools and resources he uses. Some of the tools and resources that will be discussed include Keywords Everywhere, Ahrefs, Buzzsumo, TubeBuddy, Moz, Majestic, and more.

Most of these tools are expensive. But don't fret as Ruan will show you how some of the ways to purchase these tools for less.

Module 3: The SEO Roadmap

You'll learn how to buy a domain from GoDaddy, as well as how to set up a website.

Here you'll also get in-depth information on search engine optimization and keyword research. Other topics that will be discussed include how to make sure that your website is indexed by search engines and how to conduct a market research analysis.

Module 4: WordPress Websites - Developing Your Website

Learn how to create your first-ever WordPress website in this module. You'll learn about SEO settings on WordPress, as well as plugins and how to install them.

Other topics that will be discussed include how to install a call tracker on your website, as well as the fundamentals of Google Analytics.

Module 5: Building Website Pages

In this module, you'll learn how to add service, location, or any other pages on the menu bar.

Module 6: Off-Page Optimization

This is a step-by-step guide on how to launch off-page optimization and creating your social networking accounts.

Module 7: Building Backlinks

In this section, you'll learn how to build backlinks the right way so your SEO strategy doesn't affect your website negatively. Ruan will show you the methods used by SEO masters so they can rank their websites in the shortest time possible.

You'll learn about "safe" anchor texts, and how to get some relevant links from other websites.

Module 8: Blogging and Whitehat SEO

In this module, you'll learn how to create engaging blogs, as well as ensure that you carry out only whitehat or safe search engine optimization strategies. Ruan will teach you how to reach out to other bloggers and social media influencers so you can guest post and gain better backlinks.

Module 9: SEO Client Consulting

This course is great for individual internet marketers who want to get more clients and offer their SEO services to them. Finding clients, building a client base, crafting proposals, and carrying out SEO strategies are some of the topics that will be discussed here.

Module 10: Digital Marketing Agency

Planning to build a digital marketing agency? Then this is the module for you. Here you'll learn how to find company contact information, how to craft proposals, and how to onboard new clients. You will also find how to craft reports, promote other services, and more.


Advanced YouTube Marketing
Ruan's Video Breakdown - What I Actually Send to Clients
Private Recorded Student Consultations
Facebook Advertising

Raul Marinho is an SEO and digital marketing specialist based in Connecticut. He also works as an analytics and website design specialist.

The Underground Secrets training course costs $197 per month. Students will have instant access to the complete video library upon checkout, plus all documents used by Ruan's company in generating leads.

Apart from the training videos and the documents, you will also have access to weekly private videos produced by Ruan himself, as well as tools, resources, and SEO strategies he and his staff use.

You'll have access to The Underground Secrets Facebook group, plus downloadable contracts for SEO and PPC. Keep in mind that these contracts were written by lawyers themselves.

The course content for the first thirty days includes:

Section 1: The agency business model for scale
Section 2: Setting up your business for success
Section 3: Nailing down your service offering
Section 4: Account management
Section 5: Sales Basics
Section 6: Sales Process

The sequence of the modules are logical

One of the things that I like most about Ruan Maurinho's The Underground Secrets is that its modules are ordered logically. During the first couple of modules, you'll learn the basics of SEO, Google My Business, and various tools and resources used by Develomark's SEO specialists.

As you go deeper, you'll see that SEO roadmap, keyword research, on-page optimization, and off-page optimization are also discussed.

Last but not least, you'll learn how to blog effectively, gues post, and get more clients for your SEO business. You'll also learn how to build a digital marketing agency from scratch in the last couple of modules.

It is comprehensive

If you have been watching YouTube videos or reading blogs about SEO, chances are you're dissatisfied with their content (or the lack of it). The good news is The Underground Secrets is a comprehensive training program that covers the basics of search engine optimization and even into building your own digital marketing agency.

Plus, there are tools and resources available in the training program that you can use to make your transition from freelancer to specialist or agency owner smoother.

Developed especially for internet marketers who want to create their own agencies someday

There are virtual training programs that are geared toward digital marketers in general.

These courses contain a mish-mash of content including affiliate marketing, SEO, lead generation, and more.

The Underground Secrets is different as it is specifically geared toward "freelancers who want to start an agency." All of the topics were developed specifically for digital marketers who want to focus on SEO and related topics.

What I Don't Like About The Underground Secrets

It's kind of expensive if you're just starting out

The $197 monthly membership fee seems reasonable if you already have a lot of clients, but if you're new to the game and you haven't saved enough money yet (and you're not willing to charge it to your credit card), then the monthly membership fee can be kind of pricey.

It has a no-refund policy

The no-refund policy is completely normal for internet marketing training programs like the Underground Secrets. That doesn't mean it's okay for members not to be able to request refunds just in case they're dissatisfied with its contents or their financial situation changes.

Is The Underground Secrets a Scam?

Is Ruan Maurinho's The Underground Secrets a scam?


This is a pretty good training program for newbie SEO specialists who are looking to expand their knowledge or long-time digital marketers who want to dive deeper into SEO and maybe want to build their own agencies one day.

The sequence of the modules are logical, and the topics covered are extensive. Ruan also shares some of the tools, documents, and other resources his company uses. Plus, it was developed for newbies and veteran SEO specialists alike.

But it has its own minor shortcomings. It's kind of expensive, plus it has a no-refund policy in place.

The better question is: is it worth your money and time?

Yes, if you really want to become an SEO specialist or build your own digital marketing agency. But if you want to make money quickly without exerting a lot of effort, then this is probably not for you.

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